Understanding College Athletics

Who we are

LRT Sports is the leading company in college coach ratings. Our full database of coach ratings and reviews provide first-hand experiences from current and former student-athletes. Founded in 2014, LRT Sports stays ahead of the game by helping athletes and their families with Understanding College Athletics™ by offering virtual workshops, coach ratings, recruiting, and wellness information from head coaches, Olympians, pro athletes, and current and former athletes. By using our online tools, you will be empowered through education to start your recruiting process.

Our Values


Knowledge is power! It’s our job to help athletes with Understanding College Athletics™. We will help to educate you on NCAA rules, the recruiting processes, academic guidelines, scholarships, what college coaches are looking for, and wellness for all athletes. You will receive advice from coaches, professional athletes, parents, current and former college athletes, and even Olympians. Our Huddle articles will keep you well informed.


Our full database of coach rating reviews come from current and former athletes. The athlete’s direct experiences with college coaches will help the next generation of student-athletes have some information about the college coaches and who they potentially could be playing for.


For many families, the most challenging part of the recruiting process is understanding how college coaches recruit and evaluate, as well as what draws each coach to the student-athletes that interest them. To better explain the college recruiting process, it’s helpful to look at it from a coach’s perspective. Our Huddle informational interviews on the recruiting process come from the head coaches themselves. They will explain what they are looking for.


Identify which schools and coaches best align with your goals. How much are you willing to commit to making a goal become a reality?


Our full database of coach ratings, campus tours, and head coach interviews allow you to compare and contrast coaches and colleges.

Meet the Team

Keirsten Sires

founder & ceo

Keirsten is the founder and CEO of LRT Sports. She also helps all athletes with Understanding College Athletes™ by writing for the Huddle. Being the Chief Executive Officer of LRT Sports means that Keirsten is the one held accountable for the success of the company’s efforts, across the board. Playing varsity tennis and soccer for Skidmore College in New York has given her the endurance to be able to push the company to the next level day in and day out. Keirsten has also completed the Harvard Business Analytics Program, which has taken her data analytics skills to the next level.

Paul Stengel


Paul Stengel is the Chief Technology Officer at LRT Sports. While others were playing sports and going through the college recruiting process, Paul had his head buried in Linux servers and computer code. He has been a leader in the web hosting industry for the last decade and a half and currently heads all things technical at LRT Sports.

Jaime Evers

Editorial Lead

Jaime Evers is our Editorial Lead at LRT Sports. A runner at heart, Jaime spent one year competing in Cross Country and Track & Field at the collegiate level and has since focused her skills on learning and writing about other high school and collegiate sports. Jaime received her BS in the Health Sciences but has a love for using written communication to help others learn. This passion kept her closely involved with college athletics and brought her to LRT Sports. While no longer running competitively, Jaime still runs almost every day with her dog, Olive, who she also loves to take hiking and to soccer games.

Hannah Lee

Business Development Associate

Hannah Lee is one of our Business Development Associates. She focuses on partner relations, coordinating marketing and networking events, and promoting the company’s mission. She is a current student-athlete playing collegiate soccer for Ashland University while completing her B.S. in Marketing. A Cleveland Browns fan at heart, Hannah watches every Sunday and is patiently waiting for their Super Bowl debut.

Katie Lever

Freelance Writer

Katie Lever is a former Division 1 runner who never wants to run another 10k again. Instead, she spends her time lifting weights in CrossFit gyms and studying NCAA discourse as a PhD student at the University of Texas at Austin. She also works as a freelance writer for LRT Sports in hopes of helping future college athletes navigate the NCAA.


Bob Sires


Robert Sires is an entrepreneur and founder/majority owner of several major corporations. Robert served as Vice President of Operations/Finance at Leeds and Northrup. Robert is also an investor in several industrial businesses and direct-to-consumer ventures, including Wheels Up, Chopt, and Verde Life.

John Gaynor


John is an experienced sales and business development executive across industries and leads LRT’s efforts to build a successful, results-focused Business Development capability. He brings decades of direct sales experience to the team, along with a keen sense of which opportunities to prioritize for a young business such as LRT.

John Pasmore


John brings a wealth of startup and venture experience to LRT. He served as CEO at VoyageTV, which raised $10 million in 2008, and sold it in 2013. John partnered with music impresario Russell Simmons to create Oneworld Media, Inc., a youth-focused media company, partnering with Warner Bros to produce a TV show of the same name. He is also currently a partner with Bob Sires at Verde Life, an organic supplement business led by Tonya Lewis Lee.

Join our Team

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