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October 12, 2018

The Recruiting Process and Your Mission Statement

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When college coaches evaluate recruiting prospects, they look for student-athletes who meet or exceed their eligibility and admissions standards. They also search for direct-impact athletes who thrive in their positions and can drive their team to the next level. Finally, they want self-aware young men and women with a strong character.

Creating a recruiting mission statement can elevate your position on a college coach’s radar and compliment your recruiting efforts. Consider it as a brief introduction, in which you tell a coach about your achievements and goals and explain why he or she should consider you. Here are a couple of tips for developing a powerful statement:

Your mission statement needs to be compelling and display a high level of self-awareness. Sit down with a family member to discuss and identify critical attributes that your ideal college will possess. You should focus on the quality of the academic experience that you would desire.

A good college coach and exceptional educator will recruit you not just for the next four years, but for the next 40. A caring coach desperately wants you to impact his or her program as a standout athlete, but he or she also wants you to achieve success in life. You don’t get a second chance at a first impression so make sure you stand out.

Talk about your Athletic Impact and Contributions. This segment of your statement may appear dull, but you probably have a long list of athletic accomplishments to share. The key here is to streamline them into a clear statement about how you plan to impact a college sports program. There is a fine line between being cocky and confident. Create a bold statement that demonstrates your current skill set as an athlete.

Lastly, touch on Character and Leadership. Coaches are looking for the best and brightest prospects to drive their programs to the next level; they put a premium on character. They want to recruit young men or women who display loyalty, dedication, perseverance and diligence in their everyday lives. Coaches want impact players, but they mainly want people who will become strong links in the team chain.

Given a choice between a blue-chip prospect whose stats are off the charts but who could potentially become a loose cannon on the team or a skilled athlete who has the potential to lead the team, nine out of 10 times, a good coach will go after the second candidate. Team leadership offers intangible benefits at the core of the program, but it also provides consistent team momentum.

The final draft of your mission statement should be bold, confident, and well-balanced. Give coaches every reason to believe you are looking for a quality education. Drive home the point clearly and confidently that you have the athletic tools to impact a good college program. Finally, establish yourself as a team player. Extend your loyalty and respect to the coaches as a prospective student-athlete who is the complete package.


Updated: 10-12-18