Social media has played an ever-increasing role in our lives, and as a result, it has become pivotal in the college athlete recruiting process. Most college coaches that LRT Sports has interviewed state that they look at social media when considering recruits:
While social media can play to your advantage during the recruiting process – allowing you to connect to coaches, follow teams, and post your highlight video – athletes should be wary of the consequences of making poor choices on social media. Coaches don’t only look at your socials to see what kind of athlete you are, they want to see what kind of person you are. They want to see someone that will represent their school, team, and program in a positive light.
Unfortunately, not all athletes got the memo. We’ve created this compilation to give an example of the kind of social media content that can hinder an athlete’s chances of competing at their dream school.
Madi was a softball superstar. Naturally, she received many scholarship offers, and was able to commit to her dream school. However, all of her dreams were almost lost in an instant due to a picture someone else had posted. Madi had attended a party at her high school, and an image had been posted on facebook of her holding a red solo cup. Even though Madi had only been drinking diet coke, you can imagine what her coaches thought when they saw the image. She was fortunate to not have lost her scholarship, but the coaches were very disappointed in her. Even though Madi had done nothing wrong, she learned that she needs to not only be careful of her own posts on social media, but her friends’ posts as well. Her story is a perfect example of how far-reaching the consequences of a facebook post can be.
UCLA Swimming, unnamed athlete
A former swimmer at UCLA said that they had a recruit who had signed her NLI and fully committed to join the team when she posted a video of herself smoking weed on snapchat. Unbeknownst to the recruit, her future coach was able to see this video. She was asked to decommit – losing her scholarship and place on the team – and she had to start her recruiting process all over again.
Marquette Lacrosse, unnamed athlete
In the height of the BLM movement in 2020, a recruit for Marquette’s women’s lacrosse team posted a largely racist comment about George Floyd on her Snapchat. This recruit not only received backlash from her friends on social media, but her post went viral, bringing it to the Lacrosse coaches’ attention. The university immediately rescinded the athlete’s scholarship and her spot on the team. Unfortunately, a very similar incident happened in 2021, but this time it was Marquette’s men’s lacrosse team.The university, again, took disciplinary action, taking away the athletes’ scholarships and spots on the team.
These athletes’ stories all vary widely, but they’re all the same in nature: they create an image of themselves on social media that college coaches don’t want to represent their programs. Whether you’re drinking out of a red solo cup or making blatantly racist comments on your social media, none of it gets by your future coaches. So, make sure to keep your social media clean and don’t be an a**hole, and you’re on the right track.
When doing research in the recruiting process for my daughter I came across the LRT Sports website. I was immediately intrigued as this was another dimension of the recruiting process that many people don't even consider. My daughter and I could "short list" schools based on the education she was looking for, as well as the opportunity to play her sport. LRT Sports not only gave us pertinent information into the recruiting process with different interviews of coaches and players, it also gave us insight into current and/or former players' opinions on the coach of that school in her sport. We could use this information to re-prioritize my daughters list of schools based on this feedback. I have many friends that are, or will be, going through this process shortly and I highly recommend using LRT Sports as part of anyone's recruiting process.
The college process presents a myriad of challenges. Factor in athletics and it becomes even more daunting. Now, add the fact that you have zero experience with sports. What is a the mother of a college bound student-athlete to do? LRT Sports has truly lived up to its promise. It has kept "the college recruiting process honest and easy by providing first hand information about coaches, schools and the recruiting process." Their interviews with current students, coaches, and professional athletes have provided realistic guidance. I am much more informed because of LRT Sports! The coach ratings are the most helpful. LRT Sports interviews allow us to hear from students as to how the adults are impacting not only their athletic experience but also how they are helping to shape their adult self.
The C.A.L.C. was thrilled to have Keirsten Sires come and speak to us on multiple topics relevant to high school athletics today, including recruiting. Keirsten reached all of our students and left them with great strategies that will not only help on the fields, courts, and mats, but also in the game of recruiting. She was a true professional and delivered a wonderful message.
Now that the recruiting process and the related stress is over, I wanted to thank you for your guidance. You did so much more than we had expected. Once you started the process by matching the best academic schools first, not the best sport programs, I knew you were the one. The way you laid out a timeline of contacting coaches, visits, and camps completely took any guesswork out of the plan for us. All of the student athletes that you put us in touch with gave us a look from the inside, and made us more comfortable knowing what was coming. Finally, using your website as a resource for knowing what to expect from different coaches based on former recruit reviews gave my son confidence before our meetings. There is no way we could have figured this out on our own, you really put us in a great position when decision time came.
I think hearing from other athletes is very beneficial. To be able to learn from people’s mistakes, and to be able to have access to those voices is really helpful; especially voices that have been there and done that. It’s very important for people to have access to information that could benefit them, and in this case there are many voices that can help the next wave of athletes.
If you have something that’s going to spell [the recruiting process] out for you… it’s so valuable. I think what everyone at LRT Sports is doing to spread the word and help advocate and educate athletes on the recruitment process is incredible.
Without question would have used LRT Sports. It would have probably been one of the most valuable tools that I could have had. If you want to know what these coaches are really like then I think this is the best tool out there. I’m really glad you are allowing recruits to have a resource like this moving forward.